Bay to Ridge Defense Service Discount

Bay to Ridge offer an exclusive discount, both in store and online to all members of the Armed Forces, Veterans and Armed Forces Community.

WHO QUALIFIES? (with proof of Defense Privilege Card)

  • Serving Armed Forces
  • Reserve Forces
  • Spouses/Partners of serving personnel
  • HM Armed Forces Veterans (ex serving)
  • MoD Civil Servants
  • Bereaved Family Members
  • War/Service Widow(er)s
  • Cadet Forces (over 16)
  • NATO Personnel in the UK


It could'nt be simpler; just shop as normal and redeem the discount code on the Defence Discount Service website. You can then use this at checkout to redeem the discount.

If for some reason you cannot find our discount on the Defense Service website, simply Contact Us with your proof of ID and we will send across the discount code.

If you need the items urgently, simply place the order as normal, then reply to the confirmation email with a proof of ID and, if the information matches we will refund you the agreed percentage.


  • 5% discount on Full Frice items
  • The person named on the Defence Discount Service must match those on the order
  • Cannot be used in conjunction with other voucher codes or sale items
  • Payment by Debit Card, Credit Card, PayPal, PayPal Credit or Bank Transfer Only
  • Not available with extended term finance from V12 Retail Finance