About Us

Bay to Ridge is part of the Above Board Solent Ltd group of companies - retailing a wide range of Outdoor and Water Sports equipment both online and from our Southampton store.

In early 2016, The Kitesurf Co was established and our website opened with the sole purpose of providing the best products at the most competitive prices while delivering excellence in customer service. 2017 saw our doors open in Southampton with our first shop featuring a large range of kitesurfing products from Cabrinha, Eleveight, RRD & Alpinefoil as well as many more. Our team also grew in summer 2017 as Justin Bufton (formerly of FC Watersports and Kitemag reviewer) joined us bringing with him over 15 years of experience and knowledge. 

In June 2019 we've entered a period of restructuring, changing our name to Kites and More, adopting a new website together with a new, fresh look to announce a period of growth. Follow us and stay tuned for what's to come!

Fast forward to 2023 - after 4 years of successful growth in the water sports industry we've decided to push out of our comfort zone and into the wide outdoor market - rebranding to Bay to Ridge. A concept that's meant to perfectly balance adventures on land and sea by offering a wide range of clothing and outdoor equipment on top of our well established lines of watersports equipment.

While we are not out to reinvent the wheel, we just simply offer great levels of product knowledge, sound advice and excellent customer service; just like you would expect in any other part of your life, particularly when spending your money on something you enjoy.

So whether you are a hardcore surfer, hiker or paddle boarder looking for the latest kit, or a beginner simply looking to start a new awesome hobby, we are here to advise and help you get out and exploring as soon as possible with great confidence in mind. If you would like talk to someone for sensible advice drawn from expert product knowledge and experience, then call us on +44(0) 2380 172186 or email us at help@baytoridge.com